This book analyzes the transformation of English football in the 1990s. In so doing, it provides a comprehensive account of football culture in contemporary Britain that not only contributes to the study of the sport but also sheds wider light on recent transformations in British society. Although the author draws on past writings on football, the scope and analytic focus of the book are original. Starting with a theoretical and historical framework, Anthony King goes on to examine the organic political and economic developments of the last 30 years which put the big city clubs in a position to effect a division from the rest of the League. By the mid-1980s football faced both economic and crowd-control crises which began to affect the "consumption" of the game. The book looks at those who implemented the changes - the new business class - and those who have been affected - the fans.