The sensible way to start a magazine is to collect a few people with some of the relevant skills: writing, editing, photography, design, marketing, accounts. But we decided the crisis facing football was so deep and what we had to say so urgent that we should publish first and acquire the skills later. See if we learned anything along the way as Up Front brings together nearly 100 WSC covers from 1986 to 2009. Trace a monumental period in the history of the game in the company of Maxwell, Thatcher, Venables, Pelé, Beckham and a phalanx of mascots. A4 sized, 100 full-colour pages on high-quality paper.